The design challenge was to create a book that is print-ready and includes both the cover as well as the content pages. It should have proper layout and all contents should be styled.
I solved this by designing a fictitious book about a girl who finds romance after struggling with mental health her whole life. I used warm colors and included assets that portray such relationship. I utilized bold headings, readable fonts, and used InDesign to organize these with styles.
The design challenge was to create a flyer advertising a specific event or something for a company. Its goal was to be something eye catching that would encourage someone to engage in whatever the flyer is for and be consistent in its elements such as fonts, colors, images, and so forth.
I solved this by designing a flyer for a fictitious, spring craft fair event where local vendors can sell their goods. I used colors that represent the season and playful fonts to showcase the artistic aesthetic of the event. Hierarchy is used to place most important information towards the top.
The design challenge was to create a trifold brochure that is professional and print-ready. It should be consistent across each page and have proper hierarchy. I solved this by creating a travel brochure for a fictitious European tour. I used natural colors and images to portray tourist attractions.
The design challenge was to create a sizable logo with multiple color versions that is both print and web ready. The logo should communicate the purpose of the business and be both eye-catching yet simple.
I solved this by designing a logo for a fictitious company called “Little Love Goods” which is a baby goods store. The logo uses pastel colors to create a calm feeling and displays a baby carrier. Multiple variations were sketched on paper than transferred into Illustrator to be finalized.